We've come a long way since corsets and fluffy dresses but the towel has resisted change throughout the decades. Now it seems like someone has rolled up their sleeves and made your beach accessory the next best thing since .... shaving cream?

It's called a Wearable Towel and, in all honesty, it is quite convincing. Think of the number of times when a slippery towel can be annoying. For instance, you could be walking through the gym's manky bathroom and your crispy clean towel falls into a puddle of water/mush/sticky goo. Maybe that gossipy neighbor had showed up just as you were chilling out in your towel  ... for reasons best known to yourself. Or, if you were a secret agent like Mr Bond, you could be coming out of a sauna and was  subsequently confronted by several evil minions.

None of these situations would be scary, embarrassing or a matter of life and death if you had one of these sleeved numbers. By the way, in case you were worried about looking a tad foolish, the creators have crafted two 'wrappable' styles – the toga and the tunic. Well, you always knew the Greeks were ahead of their time! Just imagine, Bond in a toga, fending off evil ninjas. It could very well save the floundering Bond franchise.

By the way, these towels have received a lot of good publicity from all the right sources. Have you seen the instances where models donned the toga/tunic? That is quite impressive for an up-and-coming commercial product.