I don't care how perfect it is!
There are a lot of dumb things being advertised on late night television. But one of the dumbest, least useful things has got to be the Perfect Tortilla Bowl. Talk about an answer to a question no one asked. Were you clamoring for a way to turn a tortilla into a bowl? Probably not! Even if you were, you can actually buy tortilla bowls at the grocery store.
Of course, the grocery store and restaurant tortilla bowls are deep fried. That is why they are delicious. The Perfect Tortilla Bowl promises a healthier meal, because you bake the tortilla in the oven. Spoilsports! So you go to all this trouble to buy a special dish to make tortilla bowls, and they end up being bland and baked in the oven. That isn't fun. It certainly isn't delicious.
I once had a fling with trying to bake my own tortilla chips. Therefore I am in a perfect position to attest to the fact that, if you bake a tortilla in the oven, the results are… uninspiring. At best you get something that's like an unsalted Saltine. At worst it's only half baked, so it's still sort of flexible and sort of crispy and utterly blah.
But the people in the ad sure look stoked about their tortilla bowls, don't they? (Remember: they are paid to look stoked.)
I'm also skeptical of their claims that you can use it to hold dip. The commercial shows a bunch of tortilla bowls, both filled to the brim, one with salsa and one with guacamole. They sit atop a checkered tablecloth, apparently at some sort of potluck function.
All I can say is, I hope that function is outside, and that the tablecloth is easy-wipe vinyl. How long do you think it will be before the baked tortilla bowl gives way, soaks through and collapses under the weight of that salsa, spilling it everywhere? You could start a pool: whoever is closest to guessing the collapse time wins the money.
At the end we have the requisite "You can make dessert with it too," because gullible people also happen to love making desserts out of weird things (like pizza crust). Sprinkle your tortilla bowl with cinnamon, drop in a few scoops of ice cream, and you have got yourself some ice cream in a baked tortilla, yessiree.