And I love previews, so that sucks. But if crap like this is going to be advertized before the movie or the previews begin, you can count us out. Last night my best friend and I took our daughters to go see The Lorax. While our kids loved the movie—and what kid wouldn’t, with its bright colors and big song numbers?—the two of us had some real issues with it. But that’s another post.
Before the film itself, we were subjected to something utterly horrifying that pissed us both off to the point that we were glaring at one another above our daughters’ ecstatic, grinning heads—a commercial for these ridiculous Dizzy Dancer toys from Hasbro. Apparently part of the Fur Real franchise, these stupid animal toys with fluffs of fur on their heads were pinches of plastic shaped like tops that could spin on your hand or pencil or whatever.
The things were annoying enough as they were—with spinning on various surfaces being called “different tricks,” and a really annoying super!perky little girl narrating the entire commercial—but to have the plastic pieces associated with a movie that’s supposed to be about saving the environment was a double smack in the face to those watching the movie: Save trees, kids! But buy our plastic useless crap, too!
I sincerely doubt that the Lorax would approve of Dizzy Dancers—and especially not of the plastic they are made out of, the trees used for their packaging, or the consumerism their product and commercial promotes. In fact, with all of the mockery of the plastic in the film, you would think that they’d have chosen another children’s film to open up with this commercial…which frightens me.
I really don’t want our kids’ movies—or any movies—being led into with products like this. In fact, I was pretty pissed when we started seeing commercials for Gatorade and cars as it is; it’s one thing for local companies to buy ads but it’s another to get giant companies selling their wares in your face when you just PAID to see a movie. Stick to the previews!
If theaters want our money, they should keep prices affordable and work on getting more of us in the doors—not scare us away with tactics like this crap. You can believe me when I say that if this happens again, we’ll simply wait until the previews are over—or, better yet, wait until it’s on video.