April 2009

This is what you would be if you had any sense

by Matt B. Simon The most fundamental of stereotypes is the man versus woman meme. It transcends white versus black, Jewish versus Catholic, and gay versus straight. As you know, women can’t drive, men can’t listen, women can cook, and men can break things really well. Advertisers know this, so they play to our expectations, and in the process try to define us as the typical man or woman. It works. The greatest offender may be Axe Body Spray, whose greatest creative achievement is a one-minute spot in which their deodorant turns the male antagonist into a walking chocolate man, who is consequently attacked by hordes of sexy women. Women fucking love chocolate.